
PRODUCT DESIGN

ANALYSIS
Key to progressing
I am passionate about products and obsessed with understanding "why is it like that?!" from the outside to the inside of a product, to understand how it's made and how I can improve it. That's why, in 2018, I created a genuinely
innovative system for product analysis.
My method involves mapping and measuring over 120 control points linked to specific product details.
I then integrate these findings into a broader context and benchmark them against competing products, all to optimise and evolve the product.

ART DIRECTION
A vision from your DNA for your future
I believe the future is designed, not predicted. Every project begins with a vision. Through thoughtful art direction, creativity, and strategic thinking, we define and strengthen a brand's DNA, transforming ambitious ideas into timeless products that create lasting value and shape the future. By aligning every detail with a clear and consistent vision, I create meaningful experiences that inspire, connect, and endure.
VISION | BRAND CODES | PRODUCT PORTFOLIO | AESTHETIC CODES | HISTORICAL PRODUCT
